UPS Tracks Beef Shipment with Blockchain

Asia Blockchain Review
November 21, 2019

International logistics provider UPS announced that it has shipped beef from the US to Japan while using blockchain technology from HerdX — a livestock tracing company that utilizes blockchain — to monitor the shipment.

Ensuring Quality Beef from Kansas to Tokyo

According to a CoinDesk report, UPS disclosed that it had partnered with HerdX to track a shipment of black Angus beef from Japanese-owned Creekstone Farms in Arkansas City in Kansas to a restaurant in Tokyo.

From the US, the beef was placed in a temperature-controlled packaging in preparation for its journey to Japan. During the flight, sensors were placed around the shipment to monitor and deliver readings to the blockchain platform operated by HerdX.

Once the beef was delivered to Ruby Jack’s steakhouse in Tokyo, diners ordering the steaks could use a QR code to check the origins and logistics of their beef.

Driving the Logistics Industry with Blockchain

UPS said the blockchain-enabled shipment was a positive step for the international logistics industry. Romaine Seguin, President of UPS Global Freight Forwarding, stated that the firm worked with multiple stakeholders to ensure that the shipment went according to plan.

“Blockchain verification for international air freight shipments is complex and requires a great amount of expertise in customs and freight forwarding. Getting it right has implications for many industries, such as restaurants, food & beverage, and retail,” said Seguin.

Major companies such as Walmart and Carrefour are already implementing blockchain technology to trace their products and certify the freshness of food from manufacturer to customer. 

Proponents of blockchain say these platforms can also be used as a marketing strategy to attract health and environment-conscious customers.


About Asia Blockchain Review

Asia Blockchain Review is the largest initiative for media and community building in Asia for blockchain technology. It aims to connect all blockchain enthusiasts on a regional scale and facilitate the technological foundation of blockchain through a range of group discussions, technical workshops, conferences, and consulting programs.

Our goal is to cultivate and encourage a collaborative community for our members to gather, share their experiences and endeavors in the blockchain space, and brainstorm the potential uses of blockchain technology.

Follow Asia Blockchain Review on:

    Related Article
    World Blockchain Summit To Explore The Future
    World Blockchain Summit is geared up to gather the most influential voices in the global blockchain ...

    July 13, 2020

    “Showcasing Malaysia’s Support For MSMEs Through COVID-19 Crisis And Beyond
    The IsDB in partnership with MDEC, SME Corp, IAP, INCEIF and UNCDF organized a webinar on “Showcasin...

    July 9, 2020

    Zilliqa Expands Blockchain Accelerator – The ZILHive Odyssey
    The experiences and lessons learnt from the first batch over the past 12 months have helped Zilliqa ...

    July 9, 2020

    On June 24th, IBV and ABR had organized a warm reunion after the Covid-19 lockdown to discuss the to...

    July 2, 2020

    We provide information about Asia Blockchain Review latest activities as well as global blockchain news and research. Subscribe to our Newsletter now or Contact us