UPS Tracks Beef Shipment with Blockchain

Asia Blockchain Review
November 21, 2019

International logistics provider UPS announced that it has shipped beef from the US to Japan while using blockchain technology from HerdX — a livestock tracing company that utilizes blockchain — to monitor the shipment.

Ensuring Quality Beef from Kansas to Tokyo

According to a CoinDesk report, UPS disclosed that it had partnered with HerdX to track a shipment of black Angus beef from Japanese-owned Creekstone Farms in Arkansas City in Kansas to a restaurant in Tokyo.

From the US, the beef was placed in a temperature-controlled packaging in preparation for its journey to Japan. During the flight, sensors were placed around the shipment to monitor and deliver readings to the blockchain platform operated by HerdX.

Once the beef was delivered to Ruby Jack’s steakhouse in Tokyo, diners ordering the steaks could use a QR code to check the origins and logistics of their beef.

Driving the Logistics Industry with Blockchain

UPS said the blockchain-enabled shipment was a positive step for the international logistics industry. Romaine Seguin, President of UPS Global Freight Forwarding, stated that the firm worked with multiple stakeholders to ensure that the shipment went according to plan.

“Blockchain verification for international air freight shipments is complex and requires a great amount of expertise in customs and freight forwarding. Getting it right has implications for many industries, such as restaurants, food & beverage, and retail,” said Seguin.

Major companies such as Walmart and Carrefour are already implementing blockchain technology to trace their products and certify the freshness of food from manufacturer to customer. 

Proponents of blockchain say these platforms can also be used as a marketing strategy to attract health and environment-conscious customers.

Source: https://www.coindesk.com


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