Naver Corporation to Introduce Crypto Trading in Japan

Asia Blockchain Review
September 20, 2019
Naver Corporation to Introduce Crypto Trading in Japan

Naver Corporation, the company behind major messaging app LINE headquartered in South Korea, revealed that it will start offering crypto trading services through its messaging app.

Capitalizing on LINE’s Huge Customer Base

Naver’s LINE already has nearly 80 million users, while its payment service channel LINE Pay has 50 million users. The popularity of its platform will be leveraged to move into the crypto landscape, which has become increasingly competitive over the years.

According to a report by All Stocks, LVC Corporation — LINE’s blockchain-focused subsidiary — was recently granted a crypto trading license in Japan on September 6th, 2019, allowing it to legally enter the cryptosphere and capitalize on its existing users.

Though LINE reportedly has its own cryptocurrency, LINK, it will offer services supporting multiple other virtual currencies like Litecoin (LTC), Ether (ETH), Ripple (XRP), and Bitcoin (BTC).

Naver Expands Aggressively Amid Wider Crypto Awareness

As major corporations like Facebook and Naver enter the crypto space, it is likely that virtual currencies will be more widely recognized and used among the general public. While Facebook’s announcement on the establishment of Libra caught the attention of regulators, politicians, and blockchain projects worldwide, it remains to be seen whether the project will survive regulatory scrutiny.

Meanwhile, Naver Corporation is already seeing positive feedback on its announcement, with the price of LINK reportedly rising 45% on that day.

According to the Korea Times, Naver is also seeking new partners to further expand its blockchain projects in its Asian market, where it has a strong presence.


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