McDonald’s in the Philippines Partners with LoyalCoin

ABR
April 4, 2019

LoyalCoin (LYL), a blockchain-enabled rewards platform, posted on their Facebook page that the company has entered a partnership with McDonald’s in the Philippines to roll out a loyalty program, which attracts users with free burgers just by downloading the LoyalCoin wallet.

From March 18th to April 30th, 2019, LoyalCoin wallet users can earn 10 Philippine pesos’ worth of LoyalCoin credits, which can be exchanged for a free ‘McDo’ burger at McDonald’s branches in the Philippines, with the redemption period ongoing until June 30th 2019.

LoyalCoin is known for its customer loyalty programs using blockchain technology. The scheme would reward users in cryptocurrency for buying products or using services affiliated with brands registered with LoyalCoin wallet.

With this platform, users can redeem rewards or even convert rewards into cryptocurrencies. LoyalCoin has already partnered with Ethereum (ETH), Bitcoin (BTC), and NEM (XEM) to provide crypto to users in exchange for using the platform.

McDonald’s in other countries has also demonstrated an interest in using crypto for payments and rewards. In 2017, McDonald’s in Thailand announced a partnership with Omise, a company known for developing an Ethereum-based Proof-of-Stake (PoS) platform, which will enable the establishment of decentralized payment networks, ultimately leading to an open and public financial system.

The 2017 partnership between the fast food franchise and Omise indicated that a McDonald’s patron could use the payment technology developed by Omise in addition to the online payment channels already offered by McDonald’s in Thailand.

With the spread of crypto use to fast food chains, the general public will likely gain greater awareness of cryptocurrencies and speed its adoption in other businesses.

Source: coinrivet.com

About Asia Blockchain Review

Asia Blockchain Review is the largest initiative for media and community building in Asia for blockchain technology. It aims to connect all blockchain enthusiasts on a regional scale and facilitate the technological foundation of blockchain through a range of group discussions, technical workshops, conferences, and consulting programs.

Our goal is to cultivate and encourage a collaborative community for our members to gather, share their experiences and endeavors in the blockchain space, and brainstorm the potential uses of blockchain technology.

Follow Asia Blockchain Review on:

 

    Related Article
    IBM R3 Join Forces to Expand Blockchain Capabilities and Services across Hybrid Cloud
    BM (NYSE: IBM) and R3, an enterprise software firm, announced a new collaboration to formally expand...

    October 27, 2020

    PayPal Launches New Service Enabling Users to Buy, Hold and Sell Cryptocurrency
    PayPal announced the launch of a new service enabling its customers to buy, hold and sell cryptocurr...

    October 27, 2020

    How Blockchain Solutions Add Value to the Legal Industry
    Blockchain can add value to the area of law and the legal industry. The biggest advantage that block...

    October 26, 2020

    UOB Malaysia Launches Mighty Insights, Malaysia’s first AI-Powered Digital Service
    United Overseas Bank (Malaysia) Bhd (UOB Malaysia) has launched Mighty Insights, the country’s first...

    October 25, 2020

    We provide information about Asia Blockchain Review latest activities as well as global blockchain news and research. Subscribe to our Newsletter now or Contact us