EMURGO, the official partner and commercial arm of Cardano, recently announced the formal signing of MOUs with the Korea Blockchain Contents Association (KBCCA) and the Korea Mobile Game Association (KMGA) to mutually identify and explore ‘potentially aligned synergies’ by integrating Cardano’s blockchain-powered solutions with the Korean digital content & mobile gaming industries. These agreements support EMURGO’s mission to drive the adoption of Cardano on a global level and create value to ADA holders, as reported by the news outlet CryptoNewsZ.
KBCCA & KMGA are both approved by South Korea’s Ministry of Science & ICT to seek healthy, innovative growth of the local digital content and gaming industries through forging partnerships and resource sharing between stakeholders.
“EMURGO is pleased to collaborate with KBCCA & KMGA to foster the continued development of blockchain-based content & mobile gaming industries. With digital content & mobile gaming rising in popularity year after year, there is a huge untapped potential to implement blockchain-based solutions into these lucrative industries,” said EMURGO CEO Ken Kodama.
With a solid digital gaming culture and advanced Internet infrastructure, South Korea is the fourth-largest mobile gaming market in the world. The country also has the highest number of smartphone users in the world. The largest mobile gaming user demographic are adults aged 21-35, aligning with the average tech-enthusiastic young adults interested in blockchain technology.
Reflecting the worldwide trend, South Korean consumers are also increasingly resorting to online content platforms for media consumption as a result of high smartphone use rates and a wide variety of content-rich platforms. Korean adults spend more than half of their time online using these digital content platforms.
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