Dish Network, a major television provider in the United States, has submitted a patent application for an “anti-piracy management system” that will use blockchain technology to allow content owners to monitor how their content is distributed.
Dish Network has filed an application to the U.S. Patent & Trademark Office for a blockchain-enabled system that places an identification mark within the distributed content, according to Coindesk.
Therefore, the content can be constantly updated and owners alerted if it is used without their consent.
Dish Network has stated in the filing that one of the most critical issues with online streaming is that content piracy is highly difficult to control, as numerous distribution platforms can stream content to viewers.
With this new system, blockchain technology is employed in order to place information relating to the content owner within the content itself, thereby providing distribution platforms with a reference point to confirm whether the content has been properly authorized.
Moreover, Dish Network’s system will let users buy content directly from owners while offering the option to pay in cryptocurrencies or fiat. Buyers will also receive identity tokens granting them the authorization to use the content.
Dish Network has over 9.5 million subscribers in the U.S. and is a major satellite television provider. A large number of users, however, have been reportedly cancelling their subscription in recent years and shifting to online streaming services instead.
To address the issue, the television provider has been filing lawsuits against platforms that have been using its content without authorization, winning US$90 million against a streaming platform in November 2018.
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