Japan-based cryptocurrency exchange Coincheck recently announced its new service that will allow users to exchange reward points for cryptocurrencies. The service dubbed ‘Coincheck Survey’ has been developed in collaboration with Macromill, a Japanese internet-based marketing research company.
Macromill rewards ‘Macromill Points’ for “Macromill Monitors” who participate in the surveys conducted by the company. Monitors would be able to exchange these points to cryptocurrencies through Coincheck’s platform.
According to Monex Group’s official press release, customers will have an option to “exchange Macromill Points, which are offered as compensation for participating in surveys for Bitcoin (BTC), Ethereum (ETH) and Ripple’s XRP” starting September 10.
“This time, in partnership with Macromill, a leading marketing research company that offers marketing solutions best suited for clients, Coincheck is expanding opportunities for an increase in the number of people who start investing in cryptocurrencies,” the release stated.
Macromill Monitors need to register their accounts with Coincheck in order to take advantage of this service.
This initiative is purportedly part of a major plan to push crypto adoption in Japan. Coincheck has been providing a similar point redemption service that allows users to exchange Monex points for crypto after the company was acquired by Monex.
Coincheck said it is planning to expand the partnership in the point-exchange service to further render the cryptocurrency investment more accessible to the public.
Just recently, Coincheck also announced it is considering launching an Initial Exchange Offering (IEO) platform and has started conducting a feasibility study on this program.
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