Among the numerous ride-sharing competitors in Southeast Asia, Singapore-based TADA is the latest application to offer services in Phnom Penh, Cambodia. TADA also said it is the first ride-sharing app in the world to operate on a blockchain platform, allowing them to not take commissions from drivers.
Founded by MVL Foundation, TADA disclosed that it has already signed up over 30,000 drivers and 230,000 users after its launch in Singapore and Vietnam, according to Dealstreet Asia. Moreover, the company has signed partnerships with payment providers such as Pi Pay — a digital wallet in Cambodia — Alipay, and Shinhan Bank.
Kay Woo, founder and CEO of MVL, said, “We are pleased to have such great partners and driver partners who support TADA. Our purpose has always been to improve the lives of drivers, create a better experience for riders and deliver a trusted ride-hailing application through innovation for all our users.”
Meanwhile, Vietnamese rideshare company FastGo has also started offering its services in neighboring Myanmar, where existing companies like Grab are still fighting to dominate the market.
Grab in Myanmar is set to introduce several new services, such as GrabCall for taxi booking via call centers, Rent and Grab Web Booking for hotels and offices to book rides, and GrabShuttle for buses.
However, Woo asserted that TADA does not compete with other ride-hailing firms; rather, it aims to “provide more tools for drivers to choose from.”
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