Australian blockchain firm BeefLedger is launching a blockchain-based food provenance platform in China following rising demand for meat in the country.
BeefLedger, a token-driven platform, allows beef importers, retailers and wholesalers to pay for beef shipments with BEEF tokens. BeefLedger’s blockchain network will also store all beef-related information, from rearing to the finished product. The information can be viewed by Chinese consumers to learn about details such as the provenance of the cattle and meat transport, as well as the health history of a cow.
Food Agility, an Australian government-funded research firm, supports BeefLedger. In 2018, Food Agility, Queensland University of Technology, and truck insurer NTI have worked with BeefLedger to pilot a project to track beef exporting from Australia to China.
Apart from identifying the provenance of beef, the platform will monitor processes after slaughtering. BeefLedger founder and Chairman Warwick Powell stated:
“We can secure data to track the conditions of transport, more accurately predict shelf life and use-by dates and connect consumers with producers. We are putting the systems in place that minimise the risk of ‘fake steak’ being delivered.”
BeefLedger has also teamed up with Chinese entrepreneurs to study Export Smart Contracts under the BeefLegends initiative and LibertyPost, a Beijing-based e-commerce ecosystem developer, to develop a digital feedback-loop between consumers and producers.
In the United States, American firm BeefChain, which is a member of the IBM Food Trust, is developing a platform for the ranchers. Other active blockchain beef traceability projects include a pilot for beef traceability in the North Jeolla province in South Korea and a blockchain system piloted by the Food Standards Agency at a cattle slaughterhouse in the United Kingdom.
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