Hello and Welcome Everyone To Another Installment in Our ABR Podcast Series
Today we have Gowthaman Ragothaman, CEO of Aqilliz.
For the uninitiated, Aqilliz is a technology company with a mission to unify the fragmented advertising technology, marketing technology, and data ecosystem.
Within an already crowded marketing ecosystem, the exchange of value today takes place across fragmented touchpoints. Meanwhile, regulatory headwinds and broad infrastructural changes are prompting a much-needed industry overhaul.
Aqilliz improves the economic value of marketing across the digital marketing supply chain; benefiting brands, platforms, and consumers alike.
Through its suite of blockchain-based solutions, Aqilliz addresses the fundamental issues of privacy, provenance and personalisation at the intersection of customer segmentation and audience delivery.
Gowthaman, mostly known to everybody in the industry as G’man, has reinvented himself five times in the last 25 years in the Media & Entertainment Industry across – TV Era (1990), Satellite Era (1994), Media Agency Era (1997), Internet Boom & Bust Era (2001), Procurement Era (2005), Digital Era (2010) and Era of Content (2015).
He Firmly believes in the Era of Value Exchange, which is just round the corner. He tweets his views on Leading digital, Communications Planning, Brand positioning, Driving Marketing, Technology Adoption and Distributed Ledger Technology @GowthamanR.
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Anil started his career in journalism all the way back in 2003. After traversing the sphere of editorial, corporate communications and advertising, he has now come full circle and is back in the world of journalism. He believes in the power of the written word, and its ability to enthrall, delight and inform the reader.
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