Surin Thongkham, CEO of Andaman Booking, which owns the tourism product booking website andamaner.com, revealed that the hotel industry in Thailand and worldwide is ripe for disruption. In an interview with ThaiHotelBusiness.com, he shared his thoughts on the use of blockchain to address pain points in the industry.
Surin said that with blockchain technology, all data can be available in one place, empowering business leaders to make better-informed decisions.
“Today, we have a lot of raw data, including paper documents, spreadsheets, and on our servers. Why are we still using our gut feeling to make decisions when we can use data instead?” Surin asked.
According to Surin, blockchain can reduce operational overhead and simplify processes, leading to more profit. Moreover, the technology can eliminate risks that occurred due to human error, as blockchain offers more transparency and accuracy for users.
Surin also stated that distributed ledger technology (DLT) can address the ‘pain points’ in the industry for businesses on both the frontend and backend of the system.
For example, blockchain can ensure the accuracy of data generated by hotel staff, such as attendance, shift management, and payroll, with the aim of verifying whether employees are achieving their KPIs (key performance indicators).
Moreover, Surin said that blockchain can ensure more privacy and security for hotel bookings, while bringing down the number of negative reviews through better feedback systems.
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