Work from dozens of brands and agencies captures the ever-changing spirit of design and creativity at a global scale.
WOBURN, Mass., April 15, 2022 /PRNewswire/ — The Monotype Studio today released its annual Type Trends report, a comprehensive guide to how modern typography is helping to shape both culture and commerce. The 10 featured trends underscore how the intersection of an increasingly digital world and a period of prolonged “crappiness” and stress have influenced the ways in which typography is both designed and applied to brand experiences. Additionally, the report demonstrates how designers are quickly adopting bleeding-edge font technology to build beautiful text in emerging virtual environments.
“This is not our work, but it’s great work,” said Monotype Creative Type Director Charles Nix. “This year, we explicitly sought to connect these trends to the times in which we are living. That is, the environment, the pandemic, the warpage of time, the rapid adoption of digital everything, social media as a vehicle for social change, nostalgia, questioning truth, diversity and unity, and of course, care for the self. The result is a celebration of the type industry as a whole, the art and the science that both reflects and contributes to driving our culture.”
Monotype’s type trends align with broader paradigm shifts that have appeared over the past 12 months, led by a changing relationship between brands and consumer audiences. Some of the themes include:
“The 2022 Type Trends Report represents our favorite work from the past 12-ish months,” added Monotype Creative Type Director, Phil Garnham. “We are most proud of this report not for what it will say about Monotype, but for what it says about the type industry: That it is exploding with talent from all reaches of the global economy, that it is evolving with the pace required of a modern world, and that brand expression is rightfully taking center stage in 2022 and beyond.”
For more information or to view the full 2022 Type Trends report, visit: https://www.monotype.com/type-trends.
Monotype creates brands that matter with type, technology, and expertise. The company partners with leading foundries to deliver the broadest inventory of high-quality typefaces in the world. Further information is available at www.monotype.com.
Monotype is a trademark of Monotype Imaging Inc. registered in the U.S. Patent and Trademark Office and may be registered in certain other jurisdictions. All other trademarks are the property of their respective owners.
©2022 Monotype Imaging Holdings Inc. All rights reserved.
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